This article looks at how messaging changes in both B2B and B2C companies, from the tone of voice to platform choice.| GTM Alliance
So you've heard the term “growth marketing” thrown around a lot and you're not sure what it means? Don't worry, you're not alone. In this article, we answer just that.| Revenue Marketing Alliance
Customer retention is a crucial part of any successful marketing strategy, but how are you measuring your retention efforts?| Revenue Marketing Alliance
For a content strategy to drive growth, you need to take into account segmentation, targeting, engagement, customer retention, and incentives.| Revenue Marketing Alliance
Video marketing is no longer “nice to have.” Platforms like TikTok, Instagram, and YouTube revealed what users want, and that's engaging, entertaining, and value-driven video content.| Revenue Marketing Alliance
Retention marketing is a strategic approach that focuses on nurturing and strengthening relationships with existing customers.| Revenue Marketing Alliance
Demand generation attracts leads with content, social, and ads. Demand capture nurtures, qualifies, and converts them into opportunities.| Marketing Alliance
Messaging is the beating heart of product marketing. In this article, we look at how messaging changes in both B2B and B2C companies.| Marketing Alliance
Have you heard of a t-shaped marketer? It’s a pretty big deal. T-shaped marketers are valuable because they have a good understanding of the entire marketing strategy. Here’s how you can get started and become a t-shaped marketer.| Marketing Alliance
Harness the power of 4.48 billion global users and craft an impactful strategy that drives conversions and skyrockets your brand's visibility.| Revenue Marketing Alliance