Developer marketing involves techniques and strategies aimed at raising awareness, driving adoption, and boosting the championing of SaaS platforms, tech solutions, etc. Peer validation is incredibly important in developer marketing, as is the relationship between marketers and developers.| Developer Marketing Alliance
Learn how to create and use developer personas to build better products. Includes practical examples, templates, and expert tips for understanding your technical audience.| Developer Marketing Alliance
Developers are a unique audience, and your developer marketing strategies need to reflect that. This is where segmentation comes into play! Take a look at what ideal customer profiles and buyer personas are, their benefits, and how to create them.| GTM Alliance