STP marketing (Segmentation, Targeting, Positioning ) is segmentation or classifying your prospects or customers into different categories based on specific criteria 1. Customer Interests 2. Loyalty Dividends 3. Devices Used.| Express Analytics
A customer behavior analysis uses actionable intelligence to improve retention. With the power of data analytics though, businesses are now able to predict consumer behavior by analyzing past purchases, search history, or even social media profiles.| Express Analytics
Find the latest artificial intelligence trends, from generative AI and progressive technologies to the integration of automation and language.| Express Analytics
What is STP: It stands for Segmentation, Targeting, and Positioning. The STP model is all about developing and delivering personalized and relevant messages to engage with different audiences.| Express Analytics
Explore the use of data analytics in advertising to achieve better results by understanding various touchpoints of the buyer's journey.| Express Analytics
A customer journey map is a visual representation, it highlights your customer's experience from the time they arrive on your website/app, interact with your content, and contact you.| Express Analytics
The key answer to this question is purely dependent on the stage your business is in. If yours is a brand-new business, improving brand awareness through customer acquisition is obviously your high priority.| Express Analytics
Number of customers who leave your business in a given period is called churn. Churn can be analyzed at the customer, account, product, or service level. Customer churn rate, is the frequency at which individual customers leave a business in a specific time period. It can also be looked at by product/service, or at the account level.| Express Analytics
Companies use behavioral analytics to make their operations more efficient by targeting, captivating, and retaining the right customers without spending much on other audiences.| Express Analytics