But one metric is more important than all the rest. I know what you're thinking. A conversion rate is the most important CRO metric you should track, right? Duh? Seems like a no-brainer. Actually, no. Here are three reasons why.| WordStream
Did you know that smart use of video can dramatically increase your conversion rates? Here are six ways to use video on landing pages and other campaigns to drive more leads and sales.| WordStream
We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data to find out!| WordStream