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What's the Most Important CRO Metric? (Hint: Not Conversion Rate)
https://www.wordstream.com/blog/ws/2016/07/05/conversion-rate-metric
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But one metric is more important than all the rest. I know what you're thinking. A conversion rate is the most important CRO metric you should track, right? Duh? Seems like a no-brainer. Actually, no. Here are three reasons why.
