How brand messaging changes for B2B and B2C companies
This article looks at how messaging changes in both B2B and B2C companies, from the tone of voice to platform choice.| GTM Alliance
This article looks at how messaging changes in both B2B and B2C companies, from the tone of voice to platform choice.| GTM Alliance
Feedback should be a vital component in your product marketing strategy and Customer Advisory Boards (CABs) are a great way to garner this insight.| Product Marketing Alliance
With so many shiny new marketing channels available to us – from TikTok to chatbots – it’s easy to overlook the power of a well-crafted email. But, the data shows that email boasts one of the highest conversion rates across platforms.| GTM Alliance
Nailing B2B messaging across every stage, channel, and buyer persona takes strategic alignment across sales and marketing teams. When done right, consistent and compelling messaging becomes your competitive edge.| Product Marketing Alliance
