ABM starts by selecting high-value accounts that are likely to yield high ROI. Once these accounts are identified, hierarchy mapping comes into play by revealing the internal structure and key stakeholders within each target account.| Leadspace
Traditionally, salespeople will search around their sales list for the companies that showed standard intent and guess at who would be good to reach out to by eyeballing job titles, not even knowing if the titles are correct and up to date, which ones have already been lit up by their sales/marketing teams, or which regions these intent signals are coming from.| Leadspace
If you’re part of a sales or marketing team, then you’re used to leveraging numerous systems full of…| Leadspace
Because the effectiveness of data-driven decisions depends on the quality of the underlying data (unified buyer profiles), a perfect score in this category is extremely significant. When your buyer profiles are backed by the best identity resolution available, it becomes much easier to discover and explore hierarchical structures with global, domestic and subsidiary ultimates. Identity Resolution is at the heart of every successful B2B GTM strategy.| Leadspace
Can our data keep up? That’s the question B2B sales and marketing operations executives need to ask when…| Leadspace
