Win-loss analysis is the practice of systematically capturing and analyzing the reasons why you win and lose sales opportunities which if conducted rigorously can help you confirm and prioritize both the strengths and weaknesses of your product or service offering.| Product Marketing Alliance
Sales enablement sessions are the ideal opportunity to put the sales reps on your team in the right frame of mind. They should be encouraged to ask questions to establish a firm understanding of your product and its features.| Product Marketing Alliance
Unsure how to inject the voice of your target customer within your product marketing strategy? Amazon’s Kristina Volovich provides an insight into her top tips.| Product Marketing Alliance
Learn the importance of market trend analysis, and how to build your product marketing strategy around your findings.| Product Marketing Alliance
Actively enhancing your education and personal development in this way will enable you to build on your knowledge, refine your understanding of key principles, and improve your performance.| Product Marketing Alliance
Customer attrition needn’t haunt you when you go to bed in the evening. There are no end of ways to keep rates low and keep your customer base intact.| Product Marketing Alliance
Irrelevant marketing is aggravating, am I right? How many times in the last week have you seen an ad that just was not meant for you? Maybe it was for a different location, or for a product you would just never buy.| Product Marketing Alliance
Gaining deep insights into buyer behavior is a necessity for today's highly competitive seller market. A well-crafted core business proposition can easily place you on your buyers' map.| Product Marketing Alliance
Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.| Product Marketing Alliance
A jobs-to-be-done (JTBD) template is a strategic framework you can use to get to the root of why people purchase your product.| Product Marketing Alliance
Customer and market research means gathering insights into customer perspectives and market dynamics to improve strategic decision-making.| Product Marketing Alliance
