Recruiting internal staff to test a user interface should be a last resort. Consider potential biases before drawing any conclusions.| Nielsen Norman Group
When deciding which links to click on the web, users choose those with the highest information scent — which is a mix of cues that they get from the link label, the context in which the link is shown, and their prior experiences.| Nielsen Norman Group
No matter which prototyping tools you use, the same tips apply to preparing a user interface prototype for the most effective user research.| Nielsen Norman Group
How users attend to information on a page depends on their tasks and goals, as confirmed by new eyetracking research. Good design promotes efficient scanning.| Nielsen Norman Group
Despite many weaknesses, interviews are a valuable method for exploratory user research.| Nielsen Norman Group
NPS is a loyalty metric that correlates well with perception of usability, is easy to understand and administer, but has limitations for understanding and evaluating UX when used in isolation.| Nielsen Norman Group
What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process.| Nielsen Norman Group
The UX profession has grown substantially since 1950 everywhere in the world. Even so, the expected growth until 2050 will dwarf anything we’ve seen so far.| Nielsen Norman Group