Google recently announced the launch of their new open-source MMM software called Meridian. We break down both its features and limitations.| Recast
Learn the difference between average ROI and marginal ROI in media mix modeling (and why both are so important to consider).| Recast
Ad platforms use their attribution models to tell you which campaigns contributed to conversions (leads, sales, subscriptions or whatever is most important to your business). The way they measure attributed conversions is an opinion based on the data available to the platforms. It’s subject to limitations (for example, conversions need … Attribution is opinion, canonical conversions are fact Read More »| Recast
How three Recast model performance metrics are calculated, including Median Holdout Accuracy and Marketing Dollars Saved.| Recast
One of the top challenges you might be facing working on TOFU channels is showing the ROI (Return on Investment) of your work. Here's why:| Recast
Coca-Cola does not think about attribution the same way an early-stage D2C brand thinks about it. How should you?| Recast
Explore how to build an experimentation mindset, measure the value of tests, and modernize your marketing approach with Recast.| Recast
Discover the 5 key features of a great marketing mix model: causality, transparency, validation, stability, and actionable insights.| Recast
Recast is built to be fully verifiable, update fully automatically (on a weekly cadence) and to be an actionable decision-making platform.| Recast
Why is the problem of validation so difficult in the context of MMM? Let's break down the challenges present and how to overcome them.| Recast