Discover how Recast builds the most rigorous MMM platform with scientific validation, transparency, and actionable results.| Recast
The sharpest marketing teams think in bets, not tests. Here’s how to prioritize for impact, uncertainty, and feasibility.| Recast
At the highest level, marketing attribution is about estimating the relative effectiveness of different advertising channels. While the term is used quite broadly to cover lots of different techniques and tools, the goal is the same: determine which marketing dollars are driving business value and which aren’t. “Half the money … What is attribution? Read More »| Recast
Explore the nuances of Marketing Mix Modeling (MMM) and learn if your company is ready for this advanced measurement method.| Recast
You’ve spent countless hours building an MMM model. How can you be sure that your model is not completely misguided?| Recast
How do we judge our model’s ability to accurately predict what our customer’s performance will be? This turns out to be somewhat complicated.| Recast
Create an incrementality system of continuous planning, experimentation, validation, and optimization for your marketing organization.| Recast
Learn why traditional Marketing Mix Models fail to capture holiday promotion impact accurately, and how Recast's Spike Modeling provides deeper insights into true revenue effects.| Recast
Marketing mix modeling is hard. Trust us. When we were starting Recast, we thought it’d be easy: we’d use some off-the-shelf Bayesian time-series models and six months later we’d have a top-shelf model. But unfortunately, it didn’t work like that. It took us multiple years of PhD-level research time to … Why MMM is so hard Read More »| Recast