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Why Traditional MMMs Fails to Capture True Holiday Impact (And How to Model it) - Recast
https://getrecast.com/why-traditional-mmms-fails-to-capture-true-holiday-impact-and-how-to-model-it/
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marketing mix modeling
marketing attribution
Learn why traditional Marketing Mix Models fail to capture holiday promotion impact accurately, and how Recast's Spike Modeling provides deeper insights into true revenue effects.
