Price Sensitivity research explores how customer demand or willingness to purchase shifts in response to changes in price. For most organizations, understanding price sensitivity is less about formulas and more about generating practical, data-driven insights. These insights help determine acceptable price ranges, evaluate the impact of proposed changes, and guide feature-specific or competitive pricing strategies.| Martec
Benefit-Value Analysis is a proprietary methodology developed by Martec to gain insights from an intended market to determine appropriate and acceptable pricing strategies on products before they are introduced and released into the marketplace.| Martec
Do not rely solely on survey data to attain market size intelligence. Nor should you simply interview company leadership, competitors and industry experts for their anecdotal, top-down analyses. Instead, a full triangulation approach is the most accurate and complete methodology to understand market size.| Martec
When external forces conspire to bring disruption, uncertainty and volatility, Market Sizing Analysis is among the antidotes that can bring calm, confidence and clarity. Martec employs a triangulated research approach to determine various market insights, such as Market Size Analysis.| Martec
