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Case Study: Using Benefit-Value Analysis to Ascertain “Premium” Stature - Martec
https://martecgroup.com/case-study-using-benefit-value-analysis-to-ascertain-premium-stature/
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Tagged with:
case study
b2b
automotive & transportation
methodologies
qualitative research
pricing research
benefit-value analysis
Benefit-Value Analysis is a proprietary methodology developed by Martec to gain insights from an intended market to determine appropriate and acceptable pricing strategies on products before they are introduced and released into the marketplace.
