A brief explanation of the launch of Prebid.org, the organization, and how it's aimed to support the Prebid suite of open-source header solutions.| AdMonsters
AdMonsters Publisher Forum is a place where publishers can come to network with their peers and share ideas about the issues they face day-to-day.| AdMonsters
Supply Chain Optimization increases transparency and efficiency in the programmatic supply chain by cutting the number of intermediaries.| AdMonsters
A slide from Rachel Parkin's Publisher Forum session on supply path optimization gives publishers three ways they can take action now.| AdMonsters
IAB Tech Lab's ads.txt update helps to reduce fraud in buying and selling advertisements across websites, mobile apps, and connected TV.| AdMonsters
Supply Path Optimization (SPO), aka finding the most direct route to a publisher’s inventory, sounds like an activity that’s best left to the world’s DSPs. After all, they’re the ones with the AI-powered algorithms that focus on winning ad placements for advertisers. SPO actually requires teamwork amongst all parties, especially those on the sell-side, as Criteo discovered when it decided to test various SPO strategies and measure the efficiencies that resulted. Done right, SPO offer...| AdMonsters
Using ML for better traffic shaping means huge strides forward for healthier ad ops, the future of programmatic and two-sided bid optimization.| AdMonsters
According to a new survey from Emodo, marketers crave more innovation and keener targeting and measurement skills from SSPs.| AdMonsters
Demand Path Optimization can clean up the media selling process by increasing brand safety and allowing for better user and advertiser experiences.| AdMonsters
Rachel Parkin of CafeMedia explains why supply-path optimization -- DSPs' process of finding bids more likely to win auctions -- is a publisher concern too.| AdMonsters
AdMonsters Publisher Forum is a place where publishers can come to network with their peers and share ideas about the issues they face day-to-day.| AdMonsters
IAB Tech Lab's ads.txt update helps to reduce fraud in buying and selling advertisements across websites, mobile apps, and connected TV.| AdMonsters