We take a look at the best competitive strategies for businesses in the startup, growth, or maturity phases of the company lifecycle.| CMO Alliance
If you want to scale your CI practice and increase your organization’s impact on sales, start with these fundamentals.| Competitive Intelligence Alliance
The win/loss ratio evaluates the success of your company’s performance in competitive situations, like when making a sale.| Competitive Intelligence Alliance
If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns.| GTM Alliance
Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse.| Competitive Intelligence Alliance
Indirect competition is the kind of competition you experience from indirect competitors. These are competitors that offer different products and services to you, but targeting the same set of customers.| Competitive Intelligence Alliance
If you’re looking for the right competitive strategy for where your business is at, you’re probably in either the startup, growth, or maturity phase. This article takes a look at which types of competitive strategies you should adopt at each stage of the cycle.| Competitive Intelligence Alliance
Implicit segmentation is the practice of using implied data to make assumptions about customers and categorize them. From there, you can predict future behavior, produce more targeted messaging, or provide a better customer experience.| Competitive Intelligence Alliance
Not all segmentation methods work for all businesses. If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns.| Competitive Intelligence Alliance