チュートリアルはユーザーの邪魔になり、必ずしもタスクのパフォーマンスを向上させるわけではなく、すぐに忘れられてしまう。コンテキストヘルプのシグナルを利用すればこうした落とし穴を避けることができるが、邪魔にならないようなやり方で起動する必要がある。| U-Site
Tutorials interrupt users, don’t necessarily improve task performance, and are quickly forgotten. Contextual help signals can avoid these pitfalls but require unintrusive ways to activate.| Nielsen Norman Group
Digital products are competing for users’ limited attention. The modern economy increasingly revolves around the human attention span and how products capture that attention.| Nielsen Norman Group
20 user-research methods: where they fit in the design process, whether they are attitudinal or behavioral, qualitative or quantitative, and their context of use.| Nielsen Norman Group
Computing the net present value (NPV) lets you estimate the most profitable level of usability investment. For big projects, expensive usability can pay off.| Nielsen Norman Group
Teens are (over)confident in their web abilities, but they perform worse than adults. Lower reading levels, impatience, and undeveloped research skills reduce teens' task success and require simpler sites.| Nielsen Norman Group
A paper by Jakob Nielsen about the purpose and methods for using focus groups to understand users and guide the development of interactive systems.| Nielsen Norman Group
Guidelines for usability test tasks: engage participants by writing task scenarios that are realistic, encourage an action, and don't give away how the interface should be used.| Nielsen Norman Group
How users attend to information on a page depends on their tasks and goals, as confirmed by new eyetracking research. Good design promotes efficient scanning.| Nielsen Norman Group
For most teams, approaching persona creation qualitatively is the right balance of effort vs. value, but very large or very small organizations might benefit from statistical or lightweight approaches, respectively.| Nielsen Norman Group
User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.| Nielsen Norman Group
What is usability? How, when, and where can you improve it? Why should you care? Jakob Nielsen defines key usability concepts - give to your boss or anyone else who doesn't have much time, but needs to know basic usability facts.| Nielsen Norman Group
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users.| Nielsen Norman Group
