In this blog, we’ll discuss the key characteristics and various game mechanics, as well as global trends, monetization methods, and best practices.| AppsFlyer
What is real-time bidding, how does it work, and what are its pros and cons? Find out everything you need to know in our mobile marketing glossary.| AppsFlyer
What is CPM and why is it important? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
Learn all you need to know about ad impressions: Their different types, how they work, key metrics, and how advertisers & publishers use them.| AppsFlyer
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.| AppsFlyer
Learn the differences between eCPM, RPM, and RPS to optimize your ad strategy. Discover which metrics matter most for maximizing revenue, from ad efficiency to session engagement, and gain insights on improving your publishing performance.| Adnimation