Users now do basic operations with confidence and perform with skill on sites they use often. But when users try new sites, well-known usability problems still cause failures.| Nielsen Norman Group
Giving money on charity websites is 7% more difficult than spending money on ecommerce sites. Donating physical items is even harder. For non-profit websites, social media is secondary; the top priority is to write clearer content.| Nielsen Norman Group
iPad apps are much improved, but new usability problems have emerged, such as swipe ambiguity and navigation overload.| Nielsen Norman Group
Eleven years after discovering the F-shaped reading pattern, we revisit what it means today.| Nielsen Norman Group
People scroll vertically more than they used to, but new eyetracking data shows that they will still look more above the page fold than below it.| Nielsen Norman Group