What Is Marketing Operations? Hiring Guide 2025
Marketing ops can lead to mind-blowing growth when executed by professionals and fueled by a great marketing technology stack & marketing operations team.| McGaw
McGaw specializes in streamlining marketing technology stacks to optimize customer journeys and drive revenue growth. Our services include tech stack integration, marketing analytics, funnel optimization, and product analytics.| McGaw
Marketing ops can lead to mind-blowing growth when executed by professionals and fueled by a great marketing technology stack & marketing operations team.| McGaw
Discover how Segment + Braze + Amplitude work together to power real-time cross-channel campaigns to boost engagement and customer retention.| McGaw
Learn marketing attribution step by step. Compare multi-touch models, tools, and best practices to track ROI and choose the right attribution approach.| McGaw
Stacks don’t get bloated because marketers are careless. They get bloated because someone’s trying to solve the problem right in front of them.| McGaw
Today, businesses need a Customer Data Platform (CDP) to manage their customer information. A good CDP should fit easily with your current tools, make customer experiences better, and be simple to set up. When picking a CDP, Segment and Hightouch are the top two contenders. Our CDP guide takes a closer look at these platforms, explaining how they solve customer identity, track user actions, create customer groups, and move data around.| McGaw
Dive into the benefits of data warehouse integration and dispel the hype around “composable CDPs.” We’ll provide a clear comparison between warehouse-first CDPs and hybrid solutions like Segment. Learn the pros and cons of each approach across core CDP functions to help you choose the right option.| McGaw
Struggling with tech debt in your MarTech stack? See how a CDP can save you time and money by easing integrations and curbing costly rework.| McGaw
Is your business adding a CDP to its tech stack? If so, you need a Segment Owner to ensure results and accountability. A Segment Owner can help you discover business objectives and translate them into technical requirements, and they can also help you align your team on implementing a CDP. Does this sound like a lot to take on? Don't worry, we can help! Read this article to learn more about the Segment Owner role and how to set your organization up for success.| McGaw
Discover how to build a lean, mean, ROI-generating growth stack for 2025 with expert martech guidance from CEO Dan McGaw.| McGaw
