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From:
McGaw
(Uncensored)
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A CMO’s Guide to Fixing Martech Stack Bloat—Permanently
https://mcgaw.io/blog/a-cmos-guide-to-fixing-martech-stack-bloat-permanently/
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marketing
Stacks don’t get bloated because marketers are careless. They get bloated because someone’s trying to solve the problem right in front of them.
