The majority of consumers like loyalty programmes, belong to them and expect the concept to continue. But a growing number think that loyalty should give better rewards. Is this possible and how can greater satisfaction be achieved? Loyalty Magazine reports on the latest research form Mando Connect and YouGov . . . We are really […]| Loyalty Magazine
All brands are now in health and wellness, says report| Loyalty Magazine
Environment a hugely important customer focus Playfulness, creativity and contact vital after a boring pandemic Private Domains and messaging platforms WeChat, WhatsApp and Line are becoming the next battleground for brands and loyalty.| Loyalty Magazine
“Customer loyalty is the brand’s most precious resource. This year’s report showcases just how important loyalty and rewards programs are in building customer relationships with brands,”| Loyalty Magazine
its loyalty programme, but half of the population remains unengaged.| Loyalty Magazine
Insurance through customer eyes Customer requirements are changing, and some companies are failing to move fast enough to satisfy demands. Others are rethinking the customer proposition to gain advantage. In insurance, companies are working on incredibly tight margins, and yet still have to respond to changing customer . . . We are really sorry to […]| Loyalty Magazine
Research proves value of convenience loyalty Since the onset of COVID-19, consumers have embraced convenience stores with a rigor unseen in the past. As retail experienced massive closures, shutdowns, and new operating hours, C-stores proved convenient, available and essential. Big rise in membership of C-Store . . . We are really sorry to say that […]| Loyalty Magazine
A trend is developing among retailers for members to be offered permanently lower “loyalty pricing” as a special reward. Alibaba 88VIP loyalty programme has experienced quite staggering success by expanding its customer retention efforts in this way. The announcement of expanded perks was made during an exclusive concert . . . We are really sorry […]| Loyalty Magazine
Challenge comes from new Aimia report Loyalty has ‘got lost among the heavy discounting and the hundreds of daily promotional offers inundating consumers, says a new report by Aimia in which a challenge is laid out to the company daring enough NOT to offer a traditional loyalty programme . . . We are really sorry to […]| Loyalty Magazine
Only one loyalty category taking a knock Is it our imagination, or are people becoming more appreciative of their loyalty programmes since the beginning of Covid-19 lockdowns? Mando-Connect wondered the same thing and so with research company YouGov, they began asking the question. The research . . . We are really sorry to say that […]| Loyalty Magazine
It is the job of management of any business to plan for the future and to consider ways to improve the proposition for customers. Challenges range from how to use AI through to ways to make products better for the environment. Ultimately the goal, as always, is to try to persuade consumers to choose your products over those of the opposition, and this is where Retail Media initiatives are so important. As we settle into 2024, Loyalty Magazine examines what should be on the list of company goa...| Loyalty Magazine