As a product marketer, I’ve experienced this pain myself. That’s why I created a simple, easy-to-apply framework that helps businesses identify their best customers without needing expensive software or a team of data analysts.| Product Marketing Alliance
Customer retention and customer loyalty are both critical to the success of your products and company dynamic. Discover which methods you can use to retain more customers and why it's so important.| GTM Alliance
The product roadmap is the most important communication and planning tool that your product management counterparts own. The roadmap offers a high-level visual summary of the product vision and the direction your product will be taking over time.| GTM Alliance
Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long.| GTM Alliance
The consumers of the products and services we work arduously to bring to market play an essential role not only in shaping our existing business operations, but also in the vision for our futures.| Customer Marketing Alliance
The key to business success isn’t all about attracting new customers. No siree - you’ve got to give existing users a reason to stick around and make it impossible for them to slip through the cracks.| Customer Marketing Alliance
Customer marketing refers to any marketing activity or marketing campaign aimed at current customers. Companies invest heavily in their customer marketing efforts to improve their customer retention, reduce churn, and boost customer loyalty, brand advocacy, and community participation.| Product Marketing Alliance
Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long.| Product Marketing Alliance
Customer attrition needn’t haunt you when you go to bed in the evening. There are no end of ways to keep rates low and keep your customer base intact.| Product Marketing Alliance
Wondering how to identify what works and what doesn’t in your product marketing strategy? In this guide, we look at the main focal points in product marketing as well as a few metrics that can help demonstrate effectiveness. Learn more here.| Product Marketing Alliance
Irrelevant marketing is aggravating, am I right? How many times in the last week have you seen an ad that just was not meant for you? Maybe it was for a different location, or for a product you would just never buy.| Product Marketing Alliance
Discover how we can help your sales reps close more deals in this complete guide.| Product Marketing Alliance
Retention marketing is a strategic approach that focuses on nurturing and strengthening relationships with existing customers.| Revenue Marketing Alliance
Let these expert insights help you gain the know-how needed to craft impactful marketing strategies, stay ahead of emerging trends, foster innovation, and effectively drive revenue growth.| Marketing Alliance
Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs.| Revenue Marketing Alliance
Read on to understanding the 5 reasons why you should be leveraging customer feedback to improve your product marketing efforts.| Product Marketing Alliance
In this article, we focus on how to optimize Customer Relationship Marketing to improve your company reputation and success.| Product Marketing Alliance