Recruiting internal staff to test a user interface should be a last resort. Consider potential biases before drawing any conclusions.| Nielsen Norman Group
Depending on how representative designers are of the target audience, a project might need more or less user testing. Still, usability concerns never go away completely.| Nielsen Norman Group
Guidelines for usability test tasks: engage participants by writing task scenarios that are realistic, encourage an action, and don't give away how the interface should be used.| Nielsen Norman Group
When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.| Nielsen Norman Group
When collecting usability metrics, testing with 20 users typically offers a reasonably tight confidence interval.| Nielsen Norman Group
Giving money on charity websites is 7% more difficult than spending money on ecommerce sites. Donating physical items is even harder. For non-profit websites, social media is secondary; the top priority is to write clearer content.| Nielsen Norman Group
Usability testing done the right way is what sets “okay” and excellent products apart. This article is a deep dive into the world of usability assessment that touches on test design, prep work, and much much more.| UI UX Design Agency for SaaS, Fintech & AI | Adam Fard UX Studio