You cannot double your spend and expect sales to double. Advertising on auction-based platforms exhibits diminishing returns.| Recast
MMM works based on historical data, which you don’t have when launching a new channel. How do you get around this?| Recast
When it comes to marketing, nobody knows with 100% certainty what will work. Nobody has a crystal ball. Or do they?| Recast
You’ve spent countless hours building an MMM model. How can you be sure that your model is not completely misguided?| Recast
How does Google LightweightMMM work? We break down the core features of Google's open-source media mix modeling package.| Recast
How does Uber Orbit work? We break down Orbit's methodology, how long it takes to run and how to action the MMM's output.| Recast
A core problem to solve when doing MMM is handling how the results from a previous period carry over into the next period. Let's explore it.| Recast