Validating marketing mix models through practical application and comparing forecasts to actual results. Test and learn for continuous improvement.| Recast
Guide execs beyond last-touch—learn why incrementality matters and how to drive data-driven marketing decisions.| Recast
Discover 10 common mistakes in Marketing Mix Modeling (MMM), from mis-using R-squared to ignoring seasonality.| Recast
Explore how Google Analytics is letting marketers down based on recent changes, their implications, and alternative solutions.| Recast
The Conundrum of Brand Search: Is it Incremental and Actually Driving You That ROI?| Recast
Explore how integrating geo-testing with MMM transforms marketing accuracy, helping to validate strategies and optimize spend.| Recast
Learn how to pitch MMM and Incrementality to your finance and executive teams with our practical template guide.| Recast
Learn why traditional Marketing Mix Models fail to capture holiday promotion impact accurately, and how Recast's Spike Modeling provides deeper insights into true revenue effects.| Recast
There are three main ways that consumer brands measure marketing effectiveness. Here's why you should use all three of them together.| Recast
Recast's checklist template of important features to consider when evaluating a media mix modeling vendor or building your own MMM in-house.| Recast
Discover how parameter recovery techniques can enhance the accuracy of your statistical models and yield reliable insights.| Recast