Customer experience, namely the way brands interact with their customers, is a broad topic that affects a lot of other processes within a company. Building a relationship with customers is vital for encouraging customer loyalty and advocacy.| Customer Marketing Alliance
Whether you want to make a case to a senior member of your team, or you’re considering if it’s worth implementing into your company's ecosystem, these’re the essentials that everyone should know about customer retention.| Customer Marketing Alliance
In general, customer marketing has its fingers in a lot of different pies, so to speak, and, as such, often gets assigned to a variety of departments (some fitting better, than others).| Customer Marketing Alliance
Wondered how to navigate the world of OKRs and KPIs? You're in the right place. This guide reveals the relevant OKRs and KPIs your customer marketing team should set.| Customer Marketing Alliance
While marketing science, or consumer psychology as it is sometimes known, is a mammoth subject in and of itself, this article aims to cover some key principles relevant to customer marketing.| Customer Marketing Alliance
