Your sales team is too busy trying to win deals to tinker with the CRM. That’s why many organizations have introduced two key roles to help your sales reps operate with killer efficiency: sales operations and sales enablement.| Competitive Intelligence Alliance
Sales enablement is all about deal support. Sitting between sales and marketing, your sales enablement team exists to support your sales staff with key information at crucial moments. Information about competitors and about your product. All in line with your brand messaging.| Competitive Intelligence Alliance
Learn how to create, store, organize, distribute, and manage sales content to improve sales performance and speed up the sales cycle.| Revenue Operations Alliance
In this guide to using competitive intelligence to power your sales enablement program, we cover everything you need to know about the discipline.| Competitive Intelligence Alliance
Here are 5 competitive enablement best practices to get your enablement program off to a flying start.| Competitive Intelligence Alliance
We show you how to examine competitors’ websites and their materials, giving you valuable insights that help your org beat the competition.| Competitive Intelligence Alliance
Win/loss interviews; social listening tools; competitive SEO; and competitor websites present four of the very best sources of competitive intel.| Competitive Intelligence Alliance
Up-to-date battlecards, sprinkled with the finest competitor intel, make your salespeople’s lives so much easier. Often, they'll forego the obvious. The stuff sales prospects can find in a blink.| Competitive Intelligence Alliance
Sales and customer success teams need to be able to handle prospects' objections and speak confidently about competitors. Here's how your CI helps them do that.| Competitive Intelligence Alliance
A competitive intelligence analyst gathers, analyzes, and makes actionable, data on key business competitors. Analysts gather this data from sources both internal and external to the business.| Competitive Intelligence Alliance
Your brand positioning statement is a single sentence that sums up your competitive position - it’s your elevator pitch. If you were to describe to a new hire (or anyone else in the business) how you want people to see your product, your positioning statement would fill that role.| Competitive Intelligence Alliance
Competitive pricing intelligence helps businesses make smarter decisions about their own positioning and pricing strategies, empowering them to win more market share.| Competitive Intelligence Alliance