Marketing is fundamentally about forging human connections and relationships. What better way to achieve that than by structuring your brand storytelling around the archetypal character dynamics that have resonated across cultures and centuries of human storytelling?| CMO Alliance
Gastón Tourn, CMO of Appear Here, joined us again to talk about keeping your messaging and storytelling focused on human beings and how your brand impacts them. He calls this your "micro-level brand purpose" and you can read all about what we discussed below.| CMO Alliance
Struggling to ensure the values you claim to support match what your organization actually does? Greg Ricciardi joined us to discuss why disingenuous brand purposes are harmful to brands, their customers, and society as a whole.| CMO Alliance
