This isn't your usual 021 issue. No marketing measurement advice today, just some personal news and a request.| www.021newsletter.com
I helped WeTransfer build their first Growth Model. I cover why and how we built this model; as well as how it was leveraged by product and marketing teams.| www.021newsletter.com
Should you throw your ad platform reporting out of the window and migrate to MMM? We cover how two different types of attribution work and how to get the best out of both worlds.| www.021newsletter.com
Naming conventions enable you to 1) join disparate data sources, 2) segment reporting; and 3) create audiences. We cover their benefits and best practices.| www.021newsletter.com