Six ways I use AI for measurement work and why technical democratization can hurt your competitive advantage| www.021newsletter.com
An overview of the projects I work on and how I help companies achieve their business goals with better decision making + data signals| www.021newsletter.com
We cover the four steps you must take in order to measure Return On Ad Spend (ROAS) of your performance marketing campaigns.| www.021newsletter.com
We cover how a shift from CAC to ROAS measurement led to a new campaign taxonomy and improved performance for SaaS VEED.io| www.021newsletter.com
The data issues companies face, what drives them to change course and what can turn data teams into profit centres.| www.021newsletter.com
Should you throw your ad platform reporting out of the window and migrate to MMM? We cover how two different types of attribution work and how to get the best out of both worlds.| www.021newsletter.com