The publishing of an article by Vogue on the importance of customer loyalty, deserves a collective group sigh of satisfaction from the entire loyalty business. This is especially as the article was also a discussion on the importance of sustainability within the fashion industry.| Loyalty Magazine
Environment a hugely important customer focus Playfulness, creativity and contact vital after a boring pandemic Private Domains and messaging platforms WeChat, WhatsApp and Line are becoming the next battleground for brands and loyalty.| Loyalty Magazine
“Customer loyalty is the brand’s most precious resource. This year’s report showcases just how important loyalty and rewards programs are in building customer relationships with brands,”| Loyalty Magazine
Research proves value of convenience loyalty Since the onset of COVID-19, consumers have embraced convenience stores with a rigor unseen in the past. As retail experienced massive closures, shutdowns, and new operating hours, C-stores proved convenient, available and essential. Big rise in membership of C-Store . . . We are really sorry to say that […]| Loyalty Magazine
Challenge comes from new Aimia report Loyalty has ‘got lost among the heavy discounting and the hundreds of daily promotional offers inundating consumers, says a new report by Aimia in which a challenge is laid out to the company daring enough NOT to offer a traditional loyalty programme . . . We are really sorry to […]| Loyalty Magazine
It is the job of management of any business to plan for the future and to consider ways to improve the proposition for customers. Challenges range from how to use AI through to ways to make products better for the environment. Ultimately the goal, as always, is to try to persuade consumers to choose your products over those of the opposition, and this is where Retail Media initiatives are so important. As we settle into 2024, Loyalty Magazine examines what should be on the list of company goa...| Loyalty Magazine