The world of digital marketing never stays still for long, and 2024 is shaping up to be a year of significant change when it comes to email sender guidelines and compliance regulations. Starting February 1st, Google, Microsoft, and Yahoo will begin enforcing new policies that all companies sending marketing emails must adhere to in order to preserve their reputation and protect their ability to reach recipient inboxes. | KLA Group
Do not sell products and services. | KLA Group
You’re working through your list of prospects, staring down dozens of names, knowing each one needs a personalized touch. But let’s face it—writing one-off, heartfelt emails for every single lead isn’t just daunting, it’s downright impossible with everything else on your plate. That’s where AI should help with your B2B lead generation, right? Many times, AI-generated emails feel disconnected and lack that natural-sounding human conversation you need to build relationships in your ...| KLA Group
Remember those old Visa commercials that ran with the tagline “It’s everywhere you want to be”? | KLA Group
When business owners talk about leads, marketing qualified leads, or sales qualified leads, you need to stop them immediately and ask for a definition. Everyone will define these terms differently. | KLA Group
As we step into 2024, we’re greeted by a world that’s more dynamic and unpredictable than ever. From political tensions stretching across continents to environmental issues that challenge our everyday norms, the stage is set with both hurdles and opportunities for businesses. This is not just another year. It’s a call for companies to redefine their sales strategies and embrace change. | KLA Group