Most “how to choose an SEO agency” guides are copy-and-paste jobs. They’ll tell you to check case studies, read testimonials and compare pricing. Sure, do that. But right now, that’s not the problem. The problem is agencies AI washing their services – slapping an “AI-ready” badge on the same old playbook, or worse, pushing shiny...| Searcht
For years, SEO success meant one thing: rank for the right keywords, get the click, job done. But that playbook? It’s wearing thin. Search is fragmenting. With Google’s AI Overviews, ChatGPT, and other answer engines, the way people discover content has changed. Searches aren’t tidy strings of keywords anymore, they’re messy, intent-rich questions. And often,...| Searcht