TL;DRWhat’s changed:AI tools like Google’s AI Overviews, ChatGPT and Perplexity are reshaping how students discover universities – surfacing answers without the need for clicks. Why it matters: Visibility in these environments is now as critical as traditional rankings. Universities that adapt their SEO strategies are gaining the upper hand in enrolments. What to prioritise: Bottom... The post Search Visibility and Enrolments: How SEO is Evolving for Australian Universities appeared fir...
