As wine’s core consumer ages and new recruits are put off by the category’s perceived lack of accessibility, RTDs have gained momentum, boosted by their convenience, flavour innovation and appeal to younger LDA drinkers. How can the wine industry stem the tide?| IWSR
After a difficult year for beverage alcohol in 2024, when total beverage alcohol (TBA) volumes declined by -1% and revenue gains were elusive, with value up by +1%, brand owners are facing up to an ever more complex and changeable marketplace.| IWSR
IWSR's products range from the annual market data release for the beverage alcohol industry to forecasting, consumer and on-trade insights.| IWSR
Moderation – for both health-related and economic reasons – is a significant driver of reduced alcohol consumption and spend, but the picture is a nuanced one, with diverse motivations and behaviours around the world.| IWSR
RTDs have become a vital growth engine for beverage alcohol in recent years – but the ways in which brand owners are using innovation is evolving as the category matures| IWSR
