Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs.| GTM Alliance
Learn the importance of market trend analysis, and how to build your product marketing strategy around your findings.| Product Marketing Alliance
This article looks at how messaging changes in both B2B and B2C companies, from the tone of voice to platform choice.| GTM Alliance
Ten steps you can use to stay ahead of your competition and bolster your competitive intelligence and product marketing strategy by listening to your customers.| Product Marketing Alliance
A product launch feels like a huge undertaking, but without enough planning, customer and market research and overall preparation, it's impossible to expect anything to happen.| GTM Alliance
Whether you’re working at a small startup or an accomplished organization, customers are the lifeblood of your business. Companies must measure the metrics surrounding customer churn, and solidify their all-important customer retention rates.| Product Marketing Alliance
Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs.| Product Marketing Alliance
Messaging is the beating heart of product marketing. In this article, we look at how messaging changes in both B2B and B2C companies.| Marketing Alliance