Focus on exclusivity and experiences Millennium Hotels & Resorts has launched My Millennium Guest Reward Program with the intention of simplifying its loyalty offering. Describing the move as prioritising inclusivity, value, immediacy and access for guests, it will implement a single-tier membership that adds . . . We are really sorry to say that you […]| Loyalty Magazine
American is selling $7.5 billion of bonds and leveraged loans backstopped by its Advantage frequent-flyer program. This will enable it to capitalise on low borrowing costs to repay US government loans that have helped it navigate the pandemic.| Loyalty Magazine
Maximising connections with strategic investment Minor Hotels, the fast growing hotel group that has been on an acquisition trail, is reworking its loyalty programme. Following Minor International's investment in Spanish NH Hotel Group in 2018 which gave it a , it now has . . . We are really sorry to say that you can’t access our […]| Loyalty Magazine
It will surprise no-one to see a raft of new initiatives as firms adapt to the ongoing changes in customer behaviour. But the news from Radisson that it is splitting its reward programme into two separate entities is an endorsement of something even more far-reaching. It is recognition that there is a different customer profile either side of the Atlantic.| Loyalty Magazine
Car rental company Sixt has signed a partnership with French giant hospitality group Accor. The deal will provide additional loyalty benefits both for guests and employees of Accor – worldwide and free of charge.| Loyalty Magazine
Latest partner announced Accor used the Australian Open tennis competition last week to launch a new campaign for its Live Limitless loyalty programme. Launched last May, Accor Live Limitless (ALL) is the successor to Le Club, and aims to encompass all parts of a members . . . We are really sorry to say that […]| Loyalty Magazine
Hertz starts 1.9m travel mile promotion| Loyalty Magazine
First extensive government investigation of US travel loyalty programs The rewards programs of the four largest US air carriers — Delta Air Lines, American Airlines Group, United Airlines and Southwest Airlines — are being probed by the US Department of Transportation, the agency has confirmed. The department has asked . . . We are really sorry to say that […]| Loyalty Magazine
Airlines and hotels search for solutions to extend elite status Many airlines and hotels are reassuring customers that they will not lose their coveted perks as a result of coronavirus disruption. Aeroplanes parked in the US desert Singapore Airlines is extending the time-dependent elite . . . We are really sorry to say that you […]| Loyalty Magazine
CEO of Accor explains reasons for loyalty relaunch Millennials are less interested in loyalty programmes’ points and price reductions when compared to older generations, according to Sébastien Bazin, the CEO of French international hotel group Accor. He told media that the younger . . . We are really sorry to say that you can’t access […]| Loyalty Magazine
But hotels and hospitality industry well behind airlines in adopting the model The ancillary industry is forecasted to hit $93bn worldwide. In the airline industry, the traditional heartland of ancillary services, these include baggage fees and on-board food. Now the trend is for hotels and other hospitality companies . . . We are really sorry […]| Loyalty Magazine
Jet Privilege, the loyalty programme of the now defunct Indian Jet Airline loyalty programme, will continue to operate – but under a new name. The Loyalty Magazine Awards winning programme did enough in May to convince the judges it was worthy of the prize for best Long Term . . . We are really sorry to […]| Loyalty Magazine
