Customers to be rewarded for all spend, not just gambling MGM Resorts International has revamped its pan-global loyalty programme to embrace non-gambling customers. MGM is revamping its loyalty programme to include non-gamblers The company's new program, which is called MGM Rewards, retains the . . . We are really sorry to say that you can’t […]| Loyalty Magazine
Revisited study confirms earlier findings Direct booking with hotel brands creates more customer loyalty than OTA booking. This was confirmed when Kalibri revisited a study it carried out in 2017 which concluded that direct campaigns from hotel brands were more successful than OTA campaigns.| Loyalty Magazine
This is a US survey, so it is bound to be home focussed, but reading the US News & World Report ‘Best Travel Rewards Programs’ rankings, one is struck by how predictable it is. Top hotel rewards ranking for the third year running The publication explains that . . . We are really sorry to […]| Loyalty Magazine
A raft of Airline alliances with hotels are bring about some well needed consolidation in the travel business. Most travellers – unless they are very frequent and determined, end up with small amounts of loyalty points that are difficult to use. The recent bundle of airline alliances with . . . We are really sorry […]| Loyalty Magazine
Finally, there is a trend in travel for firms to make loyalty programmes more accessible and more portable for the customer.| Loyalty Magazine
Combined hotel loyalty programme finally given a name Marriott will officially launch the Bonvoy name for its combined loyalty programme this week, with a launch date for the apps and online stuff of February 13th. The existing programmes - Marriott Rewards, SPG & Ritz Carlton Rewards . . . We are really sorry to say […]| Loyalty Magazine
Accor CEO to revamp 'rather dismal' programme Accor hospitality group has appointed Ogilvy as global marketing and advertising agency as it plans the launch of its new ALL loyalty programme. Accor announced in February that the focus for the 4,800 hotel, resort and residency . . . We are really sorry to say that you […]| Loyalty Magazine
Focus on exclusivity and experiences Millennium Hotels & Resorts has launched My Millennium Guest Reward Program with the intention of simplifying its loyalty offering. Describing the move as prioritising inclusivity, value, immediacy and access for guests, it will implement a single-tier membership that adds . . . We are really sorry to say that you […]| Loyalty Magazine
American is selling $7.5 billion of bonds and leveraged loans backstopped by its Advantage frequent-flyer program. This will enable it to capitalise on low borrowing costs to repay US government loans that have helped it navigate the pandemic.| Loyalty Magazine
Maximising connections with strategic investment Minor Hotels, the fast growing hotel group that has been on an acquisition trail, is reworking its loyalty programme. Following Minor International's investment in Spanish NH Hotel Group in 2018 which gave it a , it now has . . . We are really sorry to say that you can’t access our […]| Loyalty Magazine
It will surprise no-one to see a raft of new initiatives as firms adapt to the ongoing changes in customer behaviour. But the news from Radisson that it is splitting its reward programme into two separate entities is an endorsement of something even more far-reaching. It is recognition that there is a different customer profile either side of the Atlantic.| Loyalty Magazine
Car rental company Sixt has signed a partnership with French giant hospitality group Accor. The deal will provide additional loyalty benefits both for guests and employees of Accor – worldwide and free of charge.| Loyalty Magazine
Latest partner announced Accor used the Australian Open tennis competition last week to launch a new campaign for its Live Limitless loyalty programme. Launched last May, Accor Live Limitless (ALL) is the successor to Le Club, and aims to encompass all parts of a members . . . We are really sorry to say that […]| Loyalty Magazine
Airlines and hotels search for solutions to extend elite status Many airlines and hotels are reassuring customers that they will not lose their coveted perks as a result of coronavirus disruption. Aeroplanes parked in the US desert Singapore Airlines is extending the time-dependent elite . . . We are really sorry to say that you […]| Loyalty Magazine
All helping to close the gap with major competitors Accor's ALL loyalty program has achieved the significant milestone of 100 million members globally. It says it has achieved this with a mixture of partnerships and experiences plus a growing inventory of hotels. In the highly competitive . . . We are really sorry to say […]| Loyalty Magazine
But hotels and hospitality industry well behind airlines in adopting the model The ancillary industry is forecasted to hit $93bn worldwide. In the airline industry, the traditional heartland of ancillary services, these include baggage fees and on-board food. Now the trend is for hotels and other hospitality companies . . . We are really sorry […]| Loyalty Magazine
Jet Privilege, the loyalty programme of the now defunct Indian Jet Airline loyalty programme, will continue to operate – but under a new name. The Loyalty Magazine Awards winning programme did enough in May to convince the judges it was worthy of the prize for best Long Term . . . We are really sorry to […]| Loyalty Magazine
