Return on ad spend, or ROAS, will show you not only what’s leading to conversions, but also the amount of revenue your conversion actions are generating. Learn why you need to optimize your account for ROAS and how to do it.| WordStream
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If you're looking for better Google Ads targeting, you need to try combining audiences and keywords. Here's how!| WordStream
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Negative keyword discovery is vital, because it prevents advertisers from wasting ad spend on keywords that aren't relevant to their business or their audience. Negative keywords offer an opportunity to strategically restrict your PPC advertisements. Read on to learn how to use them!| WordStream
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