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Understanding Return on Ad Spend (ROAS)
https://www.wordstream.com/blog/ws/2019/01/16/return-on-ad-spend-roas
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Return on ad spend, or ROAS, will show you not only what’s leading to conversions, but also the amount of revenue your conversion actions are generating. Learn why you need to optimize your account for ROAS and how to do it.
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