Have questions about Customer Data Platforms? Learn CDP basics, industry history, evolution, and more complex topics on this one-stop information resource| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Follow these five steps to choose the right CDP for your business needs, and improve the efficacy and efficiency of your data-driven marketing campaigns.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Successful customer data platform implementations depend on more than just cutting-edge technology. Learn how marketing and IT alignment and defined roles pave the way for sustained CDP success.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Discover why 2024 will be a critical year for the CDP market. Learn more about the latest trends, challenges and opportunities shaping customer data platforms.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
By using an identity graph in a CDP, you can ensure compliance with data privacy regulations and implement identity resolution logic that is fully aligned with the consent of the customer.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
Using real-time data within a CDP offers more accurate targeting, better compliance, and better campaign performance overall.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
While the core focus of a CDP is on all types of customer data, the right CDP should also allow for the activation of non-customer data to grow ROAS and POAS significantly.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
