Cracks in the Ad Stack: Publishers Want Power, Not Just Promises - AdMonsters
From floor pricing frustrations to platform lock-in, publishers are done waiting for structural change. They're ready to reclaim control.| AdMonsters
From floor pricing frustrations to platform lock-in, publishers are done waiting for structural change. They're ready to reclaim control.| AdMonsters
If you’re a website publisher working with a managed ad network, you’re probably looking at a net revenue number. It should be gross revenue.| AdMonsters
Publishers are under more pressure to demonstrate their media quality as curated deals replace the open auction.| AdMonsters
In today’s climate, PMPs aren’t optional; they’re essential for publishers who want to thrive amid shifting market dynamics.| AdMonsters
For Jasper Liu, working in ad tech is about understanding the big picture of user experience, revenue and innovation.| AdMonsters
