Googling Your Business? How To Measure ROI Like an SEO Consultant
Admit it.| KLA Group
Early in my sales career I sold to law firms, working directly with the senior partners to show them how technology could help their staff be more productive. Because I was young, new to sales and eager to succeed, they often saw it as their role to coach and guide me.| KLA Group
Occasionally, you let salespeople off the hook for not following up with a lead from the marketing team. Other times, you hear salespeople reading directly from a script and don’t say anything. You think the behavior is harmless. It’s not.| KLA Group
In email prospecting, one of the first things I recommend is that you send yourself a draft before hitting send. That way, you experience what it’s like for the prospect you’re emailing – from the perceived length to the content and call to action. You can quickly see where you need to make adjustments to grab your prospect’s attention and get a reply.| KLA Group
You received a marketing qualified lead! You’re ecstatic and shoot them an email requesting a time to meet. Days go by, you hear nothing, your enthusiasm fades. Maybe they aren’t interested after all. Wrong! A percentage of your leads are ready to have a conversation right now. Others find your content or website useful but aren’t ready to talk yet. You won’t know this unless you call, and keep pursuing.| KLA Group
