Onboarding is all about how you guide customers to use your product or how they’ll move through your services. Of course, the better you guide customers through this onboarding process, the better your customer retention and satisfaction rates. | GUIDEcx
Onboarding is an essential component of customer service. It’s your chance to make a great first impression and give new customers the tools, information, training, and support they need to get up and running with your products. Once that happens, your clients see the full value of their investment in your company. | GUIDEcx
Ever heard of the “trough of disillusionment?” Coined by Gartner as part of its Technology Hype Cycle, this term describes how a customer’s initial excitement about your product drops when the product doesn’t meet their expectations. This is why reducing Time to Value (TTV) is crucial — the faster customers experience the initial value in your products, the more likely they are to remain satisfied and stay for years to come. | GUIDEcx
Customer onboarding is more than just a set of steps to get new users up and running with your product or service; it’s a crucial touchpoint that can make or break the relationship between a customer and your company. Understanding human behavior and cognitive biases – filters through which we make decisions – can help you design an onboarding experience that not only welcomes new users, but also boosts satisfaction and builds long-term loyalty. Let’s dive into the psychology behind e...| GUIDEcx
