Customer onboarding is more than just a set of steps to get new users up and running with your product or service; it’s a crucial touchpoint that can make or break the relationship between a customer and your company. Understanding human behavior and cognitive biases – filters through which we make decisions – can help you design an onboarding experience that not only welcomes new users, but also boosts satisfaction and builds long-term loyalty. Let’s dive into the psychology behind e...
