Using real-time data within a CDP offers more accurate targeting, better compliance, and better campaign performance overall.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
While the core focus of a CDP is on all types of customer data, the right CDP should also allow for the activation of non-customer data to grow ROAS and POAS significantly.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
In the sales world, customer data is the key to crafting meaningful, hyper-personalized outreach to all potential and existing buyers in order to create, nurture, and maintain long-lasting connections.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
While technology considerations are paramount, the importance of data & analytics leadership for data monetization success cannot be understated.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
