Huge shoutout to Thomas Bialek and @chuxin_h on the OP Labs data team, and @andyhall from Stanford GSB/ a16z crypto, for leading the design and analysis of Airdrop 5 summarized below! Summary We leverage the quasi-experimental design of airdrop 5 to study whether airdrop rewards increased subsequent user retention. We find that: (1) Receiving 50 OP through Airdrop 5 increased 30-day retention by 4.2 percentage points and 60-day retention by 2.8 percentage points. (2) Bonus categories that foc...| Optimism Collective
Measuring Impact Is Hard We all love a good story, especially in crypto, where rapid change and open data make it easy to find patterns and draw conclusions. An incentive program launches, and new addresses follow. A protocol upgrade goes live, and usage spikes. It’s tempting to attribute any| OP Labs Blog