Discover why 2024 will be a critical year for the CDP market. Learn more about the latest trends, challenges and opportunities shaping customer data platforms.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...
While the core focus of a CDP is on all types of customer data, the right CDP should also allow for the activation of non-customer data to grow ROAS and POAS significantly.| CDP.com - Leading CDP Industry Resource for Marketing & Sales - News, analysi...