Search engines extract too much of the Web's value, leaving too little for the websites that actually create the content. Liberation from search dependency is a strategic imperative for both websites and software vendors.| Nielsen Norman Group
Simple, unobtrusive designs that support users are successful because they abide by the Web's nature -- and they make people feel good.| Nielsen Norman Group
Users expect 77% of the simpler Web design elements to behave in a certain way. Unfortunately, confusion reigns for many higher-level design issues.| Nielsen Norman Group
