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From:
Nielsen Norman Group
(Uncensored)
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Search Engines as Leeches on the Web - NN/G
https://www.nngroup.com/articles/search-engines-as-leeches-on-the-web/
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Search engines extract too much of the Web's value, leaving too little for the websites that actually create the content. Liberation from search dependency is a strategic imperative for both websites and software vendors.
